Bundling drives an entirely new revenue source vs. traditional loyalty schemes. Bundling provides the opportunity to enhance current packages with relevant rewards, charge more for the bundle vs. the original package, and reap immediate incremental revenue rewards.
Bundling has changed many industries go-to-market strategies, most notably the cable and phone businesses.
IMS analysis covering millions of STADIS transactions reveals the following bundle benefits:
o Increase in uplift: 38%
o Increase in breakage (or unused rewards): 28%
o Increase in retail merchandise purchase penetration by 290%
o Increase in F&B (concession) purchase penetration by 27%
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