Perhaps more than any other type of visitor serving organization, Cultural Organizations struggle to maximize revenue, relevance and relationships with their changing membership base. The following graphic provided by Colleen Dilenschneider and available at highlights the growing gap between expected and actual attendance trends for Cultural Organizations.

Clearly Mission based orgs need to increase relevance for a new audience, as well as staying increasingly relevant for current members.

STADIS’ ability to engage and reward, while driving incremental revenue that is so important, should be a mission critical tool of every visitor severing org.

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